Corporate Strategies, Inc.

Rational Marketing Solutions


Over the years, Chuck Holmes has written dozens of articles for industry publications on sales, sales management, training, customer service, and market research. A few of them are listed below. Just click on the title to go to a PDF of the article.


Defining Value

Quantitative Value Added

Sales Management:

Customer-centric Position Descriptions

To Live to Sell Another Day

New Directions in Inside Sales

A Simple Model for Problem Solving

Unwinding the Confusion of Inside Sales

Three-D Sales

Customer Service:

It Happens

The Closest Thing to a Quick Fix


Five Simple Rules 

All Training is Not Basic Training

Making Sales Training Work


The Danger of the Satisfied Customer

The Vagaries of Averages

Corporate Strategies has provided training to a large number of industry associations and companies over the last forty years. It has also created comprehensive curricula for a number of industries and has designed comprehensive training, and training measurement. Our clients have included:
  • Coca Cola
  • R.J. Reynolds
  • National Association of Hose and Accessory Distributors
  • National Electronic Distributors Association
  • American Supply Association
  • NAPA>
  • Genuine Parts Company
  • Power Transmission Distributors Association
  • Power Transmission Distributors Association
  • BellSouth (Now AT&T)
  • International Sanitary Supply Association
  • Siemens Energy and Automation
  • National Association of Electrical Distributors
  • Southern Wholesalers Association
  • National Association of Electrical Distributors
  • International Association of Plastics Distributors
  • The Noland Company

Corporate Strategies has also consulted with companies on training planning, measurement, and evaluation using a protocol for building training plans that are measured in terms of results at the company's bottom line. For more information on ROI Training, click here.