Corporate Strategies, Inc.

Rational Marketing Solutions

Articles

Over the years, Chuck Holmes has written dozens of articles for industry publications on sales, sales management, training, customer service, and market research. A few of them are listed below. Just click on the title to go to a PDF of the article.

Sales:

Defining Value

Quantitative Value Added

Sales Management:

Customer-centric Position Descriptions

To Live to Sell Another Day

New Directions in Inside Sales

A Simple Model for Problem Solving

Unwinding the Confusion of Inside Sales

Three-D Sales

Customer Service:

It Happens

The Closest Thing to a Quick Fix

Training:

Five Simple Rules 

All Training is Not Basic Training

Making Sales Training Work

Research:

The Danger of the Satisfied Customer

The Vagaries of Averages





Corporate Strategies has provided training to a large number of industry associations and companies over the last forty years. It has also created comprehensive curricula for a number of industries and has designed comprehensive training, and training measurement. Our clients have included:
  • Coca Cola
  • R.J. Reynolds
  • National Association of Hose and Accessory Distributors
  • National Electronic Distributors Association
  • American Supply Association
  • NAPA>
  • Genuine Parts Company
  • Power Transmission Distributors Association
  • Power Transmission Distributors Association
  • BellSouth (Now AT&T)
  • International Sanitary Supply Association
  • Siemens Energy and Automation
  • National Association of Electrical Distributors
  • Southern Wholesalers Association
  • National Association of Electrical Distributors
  • International Association of Plastics Distributors
  • The Noland Company

Corporate Strategies has also consulted with companies on training planning, measurement, and evaluation using a protocol for building training plans that are measured in terms of results at the company's bottom line. For more information on ROI Training, click here.