Corporate Strategies, Inc.

Rational Marketing Solutions

Articles

Over the years, Chuck Holmes has written dozens of articles for industry publications on sales, sales management, training, customer service, and market research. A few of them are listed below. Just click on the title to go to a PDF of the article.

Sales:

Defining Value

Quantitative Value Added

Sales Management:

Customer-centric Position Descriptions

To Live to Sell Another Day

New Directions in Inside Sales

A Simple Model for Problem Solving

Unwinding the Confusion of Inside Sales

Three-D Sales

Customer Service:

It Happens

The Closest Thing to a Quick Fix

Training:

Five Simple Rules 

All Training is Not Basic Training

Making Sales Training Work

Research:

The Danger of the Satisfied Customer

The Vagaries of Averages




Corporate Strategies can be reached by email (cholmes@corstrat.org), phone (770-492-1239) or mail (PO Box 49683, Atlanta, GA 30359)