It doesn't have to be that complicated.
Especially if the parts— all of your customer-facing resources — are heading the same direction. That's what we do: help you work from the customer back to align your position descriptions, your compensation, your marketing, your advertising, your measurements and your reporting so that each part of your system supports the other. Everything works better when it's working together.
In our forty years in business, we've worked with Fortune 500 companies, with start-ups, and with companies and associations at every point in between. Perhaps we can help you get more from your marketing and cut through the confusion. Let's talk about it.
IAPD Rolls Out Excellence in Sales II
The International Association of Plastics Distributors has introduced its new intermediate-level sales course: Excellence in Sales II. The scenario-based course builds on the skills and concepts from the basic sales course (Excellence in Sales) and calls on the learners to use what they've learned in the basic course plus their experience to provide solutions to seven real-world problems. The course was developed by the IAPD Education Committee and Corporate Strategies president, Chuck Holmes.
Tracing Training Value to the Bottom Line
Corporate Strategies has introduced a methodology for measuring the value of training in dollars and cents. Called ROI Training, the methodology provides a way to link training, learned behaviors, and profits. Click here for more information on ROI Training.